Question 1: This is one of my favorite sections of the readings. As you read this, consider your own organization and how it tries to manage it’s important targeted publics opinions.
Question 2: Maintaining a strong presence and disposition with governmental bodies is an important function of public relations these days. Most great companies have a department called, “governmental relations”. Consider why that type of function would be important the corporation.
Question 3: Most companies dedicate some effort toward perpetuating and improving community relations. Consider why that is important for both the external publics and the internal publics.
Question 4: As we have been discussing throughout this class, public relations is just one component of an overall marketing campaign. Other parts of the marketing campaigns depend on public relations and public relations depends on them. Let’s discuss this.
Assignment 1:
Select an organization that has a known interest in social responsibility and/or sustainability.
Write a 1,050- to 1,400-word paper that addresses the following questions:
- Why did you select this organization?
- Why do you think this organization is socially responsible and/or interested in sustainability?
- How does the organization actively demonstrate these principles?
- What public relations efforts are in place to help promote organizational efforts toward social responsibility/sustainability?
Use specific examples from the organization’s websites, advertisements, or social media to illustrate your points.
Include two references with your paper.
Format your paper consistent with APA guidelines.
