Question: It is often cited that Peter Drucker said “Culture eats strategy for breakfast”. Using the Adnams case, and connecting this to Drucker’s comment, It is often cited that Peter Drucker said “Culture eats strategy for breakfast”. Using the Adnams case, and connecting this to Drucker’s comment, undertake a strategic analysis of Adnams. You are also required to make recommendations for their future from your analysis. These should be well founded and should clearly relate to your analysis.
Suggested structure and approximate weighting of marks
Part 1: Theoretical underpinning for analysis, identification of key issues, justification and evaluation of the choice of analytical model/s (20%)
Part 2: Strategic analysis with application of the chosen model/s (60%)
Part 3: Recommendations and Conclusion (20%)
