Topic: The airline industry has deteriorated with COVID-19 pandemic. Domestic and International travel is greatly impacted upon and as a result, many airlines had to get rid of their employees. Virgin Australia is one of them. Using Porter’s Five Forces analyse the business strategy of the airline industry. Using Virgin Australia as an example of what strategies would you recommend for the future of this industry. Guidelines to attempt this essay will be provided in Week 3 and will be posted on the Moodie.
You must include five academic refereed journals to support your answer, including the textbook as a reference.