You can create all the interruptive ads you want, but nothing beats having customers come to you. Let’s continue our semester-long exercise in environmental scanning with news we can use related to inbound marketing.

Directions for Discussion

Using various online, print, broadcast, or multimedia resources, please find an article that relates to the concepts, ideas, and trends presented in this module. Post or embed a link to or provide a detailed summary of the item you are sharing with the class, along with any other specifics for accessing the resource. use your critical-thinking skills to present exactly what you believe makes your selected resource relevant to our class discussion.

The purpose is to acquaint yourself with various media resources related to fashion consumer behavior and develop the environmental scanning, presentation, and critical thinking skills necessary to succeeding in the fashion industry…………………..

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