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1.In what areas of the market did McCormick do research before starting his business?2.What research methods would you recommend for American Electrical today?Name three specific sources of information.3.How did McCormick identify American Electricals Market?Name the segmentation method and the segment he choose.4.How did research help McCormick establish his new business?1.What is the importance of marketing research in an organization? explain in your own words2.If you are going to be an entrepreneur someday,do you consider conducting marketing research before you establish your enterprises

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