After reading the National Cancer Institute’s Making Health Communication Programs Work (http://www.cancer.gov/pinkbook), you should have a good overview and understanding of what it takes to conceptualize, design, test, implement, and review a health communication program. There are hundreds, possibly thousands, of these programs actively operating in the United States.
Select a program to review and create a 15-20 page team-produced paper. Such a program may originate, for example, in a hospital, a clinic, a professional society, or a governmental agency. Contact the author of the program for information about how it was developed. Again, the point is to gain an intimate understanding of the program: what its goals are, how the target audience was identified, how materials were developed, what test marketing was done, how its success has been evaluated. Much material is available on the web; however, you still need to contact someone at the appropriate agency.
Your final papers should be 15-20 pages in length, typed, double-spaced, using 10 or 12 point fonts and 1” margins. The page length does not include your References page.
The paper should cite multiple references and be formatted by the American Psychological Association (APA) guidelines.