| 1. Recognise and critically evaluate approaches to marketing and business research and the assumptions upon which they are based. |
| 2. Critically evaluate primary and secondary sources relevant to the marketing subject area. |
| 3. Select and justify appropriate qualitative and/or quantitative research methods for data collection and analysis. |
| 4. Reflect upon how the quality and scope of research can influence marketing decision making. |
| 5. Recognise some of the potential limitations to research investigation and application. |
| 6. Develop a coherent and cogent research proposal. |
Assignment task
There is one individual assignment, a research proposal of 2,000 words which is worth 100% of the module mark.
Please use the template (find the word document on Moodle) provided to submit the research proposal.
The proposal plays an important role to build your dissertation / project, outline and justify the research you wish to undertake. The proposal is assessed, and you must at least ‘pass’ before starting your dissertation / project and being allocated a supervisor. The proposal constitutes a substantial, independent piece of research that you will undertake within the subject area of your master’s programme.
The research proposal should be a maximum of 2,000 words. This excludes references and appendices (if used). Submissions that extend beyond the word count will not be marked after the first 2,000 words.
