Identify two marketing concepts from the chapter preceding the case study (chapter 6) and discuss them in relation to the case study.

1. What challenges does the case study highlight for Airbus?
2. Identify two marketing concepts from the chapter preceding the case study (chapter 6) and discuss them in relation to the case study.
3. What is Airbus’s current global marketing strategy?
4. Suggest possible marketing strategies that Airbus could implement in order to address the challenges they face.

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