Conduct a SWOT Analysis on your project business. Think about capabilities and core competencies for internal strengths and weaknesses, and consider all the factors in the broad macro-environment in your external analysis of opportunities and threats. A chart format is acceptable, however, be sure to indicate how changes in each particular external force will affect your business.
Review the video on Porter’s Generic Strategies in the Instructional Materials for this week and discuss how you intend to create a sustainable competitive advantage.https://youtu.be/i66HWNCwUTs
Also, craft a mission statement for your business (refer to page 41 of the textbook for guidance).
Your final document should be 2 pages max and cite sources where necessary using APA style.
Use the following format:
- Conduct a SWOT Analysis
- Discuss your competitive advantage for your small business
- Craft a mission statement for your business (refer to page 41 for guidance).
- Identify and explain the factors in the macroenvironment, and give examples of how changes in each of those factors may affect your business. What might provide opportunities and what may pose threats?
- 2 pages, single-spaced max
- Cite sources using APA style.
Make sure your SWOT includes internally driven strengths and weaknesses as well as the opportunitiess and threats that examine all factors of the broad macroenvironment. I want you to explain how factors in the macroenvironment affect the business and identify competitive advantage. Your mission statement should be articulate and clearly defined.
