You work for a company that develops and markets crew planning and optimization software and provides training and consulting in this area for the airline industry. Currently, the firm is….
Identification and analysis of product category
Company name: Koala
Product category – Toddler Furniture
My Parts:- check who are the core competitors of koala both online and offline.
Select a product category that koala should focus on. (Toddler Furniture).
Analysis of product category and market
Identification and analysis of product category:
- Different innovation trends in the category
- Product and tech trends influencing the category
- Category growth expectation
- Customer trends
Note: Assignment 1 you should not come up with a product idea – this is about scoping the opportunity, idea is for the next assignment.
- Brief analysis of industry partner
- Macro and micro environmental trends impacting the project in context
- Identification and analysis of a product category opportunity for the industry partner to focus their innovation efforts on
- Ethics and sustainability
- Target customer segment selection, analysis,insights and attractiveness
- Product Innovation Persona
(from the Key areas part I only have to focus on the highlighted part)