Company name: Koala

Product category – Toddler Furniture

My Parts:- check who are the core competitors of koala both online and offline.

Select a product category that koala should focus on. (Toddler Furniture).

Analysis of product category and market

Major competitors

Identification and analysis of product category:

• Different innovation trends in the category
• Product and tech trends influencing the category
• Category growth expectation
• Customer trends

Note: Assignment 1 you should not come up with a product idea – this is about scoping the opportunity, idea is for the next assignment.

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Key areas

• Brief analysis of industry partner
• Macro and micro environmental trends impacting the project in context
• Identification and analysis of a product category opportunity for the industry partner to focus their innovation efforts on
• Ethics and sustainability
• Target customer segment selection, analysis,insights and attractiveness
• Product Innovation Persona

(from the Key areas part I only have to focus on the highlighted part)