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Company name: Koala

Product category – Toddler Furniture

My Parts:- check who are the core competitors of koala both online and offline.

Select a product category that koala should focus on. (Toddler Furniture).

Analysis of product category and market

Major competitors

Identification and analysis of product category:

  • Different innovation trends in the category
  • Product and tech trends influencing the category
  • Category growth expectation
  • Customer trends

Note: Assignment 1 you should not come up with a product idea – this is about scoping the opportunity, idea is for the next assignment.


Key areas

  • Brief analysis of industry partner
  • Macro and micro environmental trends impacting the project in context
  • Identification and analysis of a product category opportunity for the industry partner to focus their innovation efforts on
  • Ethics and sustainability
  • Target customer segment selection, analysis,insights and attractiveness
  • Product Innovation Persona

(from the Key areas part I only have to focus on the highlighted part)

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