A pizza puzzle.15 Sharon is Restaurant and Food Services Manager for Marigold Inn. She is concerned about

a decline in room service orders, the highest margin portion of her operation. After some marketing

research, she concludes that guests are ordering pizzas from outside the hotel because they cannot believe a

hotel restaurant can make an authentic pizza. She therefore proposes the following to George, General

Manager of the inn. She will put Napoli Pizza brochures in the rooms, with a phone number having a

different prefix than the hotel number. Calls to this number will reach a special phone in room service,

which will be answered,“Napoli Pizza, authentic Italian pizza from old, family recipes.”Hotel personnel will

don a “Napoli Pizza” hat and coat when delivering the pizza in boxes marked “Napoli Pizza.”The hotel chef,

Luigi, will in fact make the pizzas according to an old family recipe. How should George respond to this

proposal? If it is unethical, how can the plan be modified to make it ethical?