How does your company incorporate sustainability into their mission and vision statement?

Company : Microsoft

Sustainability –Based Strategic Planning CH 2

1. How does your company incorporate sustainability into their mission and vision statement?

How does it appear that it has incorporated sustainability into the marketing strategy, objectives and tactics?

How does your company address the Triple Bottom Line?

What would you say is the Brand Ethos? What are the company’s corporate values and sustainability values?

Sustainability and Ethical Decision Making CH 3

2. Does the company position green/sustainable as ethical?

Are the statements/discussion explicit or implicit?

Length: 1 page

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