Select two advertising campaigns and develop what you think are/were the objectives of the campaigns. Compare and critically discuss how has the message-design achieved / attempted to achieve these objectives?

All written submissions must be properly Harvard referenced. Word count can only be exceeded by 10% excluding references and appendices. High quality and professional academic writing is essential.

Submissions will be expected to demonstrate the following qualities:

– Answering the central focus of the assignment.

– A critical appreciation of relevant literature and its use to support argument, substantiate model(s) and other aspects of the assignment.

– Taking ownership of the content, being prepared to debate and argue a personal position, evidences evaluative skills.

– Logical flow of ideas and treatment; imaginative approaches; appropriate selection of real world factors related to the model(s) or specific assignment topic.

– Evidence of additional personal research, and the ability to analyse material from a variety of appropriate relevant perspectives.

– Presentation, structure, appropriateness of methodology, breaking into section headings/subheadings, tidiness.

– A strong conclusion.