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1000 words



During the Covid pandemic consumers and firms have been subjected to disruptions in the supply of products and services. Aldi Supermarkets is an example of a company that had to deal with product shortages and other customer service related challenges during the pandemic. This affected its market share and relationship with customers.


Your task:

Assume you have been hired by Aldi as a consultant and your task is to:


Question 1

Apply the 3I Design Thinking model to develop strategies for Aldi to regain lost market share and poor customer confidence caused by disruptions associated with Covid . Clearly identify the nature of problems that have caused the loss of market share and poor customer confidence.


Question 2

How can empathy influence the strategies that you have recommended?


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