Global Economic Environment and Marketing

Project question
You will be required to undertake an individual written paper related to a particular organisation of your choice.
This organisation can be one you work for or one you are familiar with. The overall aim is to evaluate ways in which changes within the global economy might impact upon marketing strategies and activities.
You will be assessed on your ability to:
1. Critically evaluate the impact on the company’s current and future strategies for sustainable competitive advantage, segmentation and branding
2. Using the same future economic scenario, critically evaluate the potential impact of the company’s strategies on customer behaviour
3. Identify and critically assess opportunities for growth within the organisation’s MACRO environments
4. Make clear links to the marketing theory that underpins your work
5. Write a logical, well-presented and accurately referenced piece of work