Find an ASX listed Australian company of your choice. Listed Australian companies can be found on the website www.asx.com.au. You are required to download your chosen company’s latest annual report…..
Find a new product on Indiegogo, Kickstarter or similar website with limited Marketing initiatives.
Task 1: Find a new product on Indiegogo, Kickstarter or similar website with limited Marketing initiatives.
Tip: It is beneficial for you if the product you select has a reasonable amount of information e.g. proposed price, product details etc. This will help you with task 2.
Task 2: Once you have decided on your product you should carry out an audit of the operating environment, researching the product, sector and environment.
Tip: You should consider the opportunities and challenges your product may face, these could include (but are not limited to) rivals, distribution, market demand etc.
Things to consider:
- Analyse how your product captures and demonstrates value.
- Is your product truly innovative or is it just a slight variation of an existing product?
- How does it differentiate itself from the rivals?
You should focus on the theories and concepts we have explored during the module.
Task 3: Following your analysis of the product and the environment make evidenced and theory-based recommendations on the future marketing direction and decisions of the company.
Tip: This might include areas such as the name, pricing strategy, target market, advertising and supplying decisions.