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Task 1: Find a new product on Indiegogo, Kickstarter or similar website with limited Marketing initiatives.

Tip: It is beneficial for you if the product you select has a reasonable amount of information e.g. proposed price, product details etc. This will help you with task 2.

Task 2: Once you have decided on your product you should carry out an audit of the operating environment, researching the product, sector and environment.

Tip: You should consider the opportunities and challenges your product may face, these could include (but are not limited to) rivals, distribution, market demand etc.

Things to consider:

  • Analyse how your product captures and demonstrates value.
  • Is your product truly innovative or is it just a slight variation of an existing product?
  • How does it differentiate itself from the rivals?

You should focus on the theories and concepts we have explored during the module.

Task 3: Following your analysis of the product and the environment make evidenced and theory-based recommendations on the future marketing direction and decisions of the company.

Tip: This might include areas such as the name, pricing strategy, target market, advertising and supplying decisions.

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