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Facebook has two major kinds of customers: the user of its site and the advertisers on its site.

1. What challenges does Facebook face on Google in serving each customer group?

2. How well do you think Facebook has been responding to its fast-changing environment?

3. Identify risks it is taking that could negatively impact its future growth.

4. How can Mark Zuckerberg strengthen Facebook’s culture to help the company fulfill its mission

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