Entrepreneurship Theories

Please select ONE Australian startup venture from the below list, then describe/critically analyse the chosen startup venture.

your report should include critical analyses and reflection on/application of the relevant Entrepreneurship Theories required. The following structure and detail are suggested

1. Startup introduction

• Brief introduction of the chosen startup venture
• What are the major product/service benefits, features and/or experience?
• Who and where are the venture’s targeted customers?
• What customer wants, needs, problems or fears are the venture trying to address?

2. The process of new venture creation

v How were the opportunities recognised, evaluated and exploited in the chosen venture?

3. Value proposition

Critically evaluate the chosen venture’s value proposition.

4. Entrepreneurial marketing and finance

• Critically evaluate The Entrepreneurial Marketing Strategies/Tactics that have been employed at different stages of the chosen venture’s development.

Where and how effective did the chosen venture seek for finance at different stages of the venture’s development? What type of finance that has been used by the venture?