Answer the following case questions about Programmatic Advertising: Real-Ice Marketingin detail, think critically: 1. Pay a visit to your favorite portal and count the total ads on the opening page…..
Dunder Mifflin Paper Company, Inc., is a paper supply company with its corporate office in New York and six branches in eastern states of the USA.
Dunder Mifflin Paper Company, Inc., is a paper supply company with its corporate office in New York and six branches in eastern states of the USA. The CEO of Dunder Mifflin is David Wallace. David Wallace believes that one of the problems facing the company is a lack of accountability of each staff member. To partially address this issue David requests the creation of a web-based Staff Performance Review system that can be used by corporate office to better track staff performance year on year. The Staff Performance Review system will first be trialled in the most dysfunctional, yet somehow most successful, branch in Scranton, Pennsylvania. Michael Scott, the Scranton branch manager and author of Somehow I Manage, does not like technology, and believes that his current system of using post-it notes on his computer monitor is sufficient. However, David Wallace insists that Michael’s current system does sometimes [often] result in staff performance reviews becoming lost and there is a lack of ability to be able to accurately track [at all] when reviews are due to be completed and if they have been completed [never]. David believes that these general problems can be rectified by online lodgement of performance review forms which will enable better tracking by staff supervisors. For the web application project in TWA your task is to implement this simple online Staff Performance Review system that supports the Dunder Mifflin Staff Performance Review process. Michael has nicknamed the system Dunder Mifflin Super Snooper.