Discuss with your class technology used in marketing informationgathering and analysis. For this discussion, you will review the Company History of “B2EMarketing and Solutions” (a fictional company), the EmployeeBiographies and the Scenario for Case Study 8 titled: “Makin’ aList, Checkin’ it Twice.” Imagine yourself in the given situation.Discuss how you would react in a similar situation acting upon yourown ethical values. What would you say? What would you do? Howcould you be most effective? Include in your discussion the reasons why accurate marketinginformation is important to a company and how a marketingprofessional assures the research or information is correct. Here’s the resource Below Ethics in Business [Video file]. (n.d.). Retrieved fromhttp://lola.national.edu/ethicsb2e/ethics_media/indexethics.html Attached
Present your research findings. You must answer, specifically, your research question; you must respond, explicitly, to your research hypothesis (your preliminary assumption about what you thought the research would reveal before you actually conducted your research); and you must, explicitly, compare your primary research Findings against secondary research sources (your literature review).
July 27, 2020
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