1. Discuss the role that marketing research can play in helping Marriott formulate sound marketing strategies.

2. Marriott would like to further penetrate the non-business-travelers segment in the United States. Define the management-decision problem.

3. Define an appropriate marketing research problem based on the management decision problem you have identified.

Q243.

1. What type of research design should be adopted? Justify your recommendation.

2. Use the Internet to determine the market shares of the major hotel chains forthe last calendar year.

3. What type of internal secondary data will be useful to Marriott?