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  • For this Assignment, you will research the differences between clinical quality and customer service quality, specifically in long-term care.
  • Using the Medicare Nursing Home Compare website, research one nursing home that has a reported customer complaint.
  • Provide a general overview of the nursing home (e.g., name, location, bed size, ownership, etc.)
  • Discuss the overall quality of customer service offered at the nursing home (as evident by customer complaint inspection results)
  • Discuss the overall quality of clinical care offered at the nursing home (as evident by recent survey inspection results)
  • Discuss appropriate techniques that you would use to improve quality of customer service offered at the nursing home
  • Discuss appropriate techniques that you would use to improve quality of clinical care in the nursing home.
  • Be sure to include details about the complaints that you found.

 

You can select any nursing home published on the Medicare Hospital Compare website. To narrow your selection, consider researching nursing homes in your community, previous places of residence, employers, competitors, or even a nursing home you would like to network with someday.

References: 

http://www.medicare.gov/nursinghomecompare/search.html

https://www.cms.gov/Medicare/CMS-Forms/CMS-Forms/downloads/cms2567.pdf

http://www.cdc.gov/nchs/nnhs.htm

 

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First read the reports of the three other teams that participated in PharmaSim (in Doc Sharing area). Then write a quick summary of each team’s strategy (INCLUDING your own). Finally, compare and contrast your team’s strategy with the other three groups’ and identify improvements for each (yours and theirs). I have attached the two douments needed TeamB is my team and the other document has all teams in succession Note: Again, you must read the reports carefully here is example: The strategy for Group B was to advance Allround’s brand by adding a line extension. Based on Allround’s great brand awareness and the belief that there was a market for a children’s cough liquid, Group B introduced Allround +. Group A had a similar thought process but arrived at a different conclusion. Although there is a market for medicine specifically targeted towards children, we could not ignore the cough and allergy market. Our long term strategy was to introduce the unique non-drowsy allergy capsule while our short term strategy was to capture some of the cough market. Group B marketed their line extension to compare to Coughcure. Group A chose not to go this route because we would not have any competitors when we introduced our unique allergy product, Allright. I do think it was it was a good idea for Group B to add a line extension and looking back on the simulation, Group A wishes they would have added one. However, I think it would have been more effective to introduce the 4-hour cough liquid instead of the children’s cough medicine. Group A and B also had different advertising strategies. When Group B introduced their new line extension, the advertising budget was $6 million while Group A budgeted $15 million for the introduction of our new product. Since Group B was introducing a line extension and not a whole new product, it makes sense that the advertising budget was lower, however, I think Group B would have benefited from an increase in their advertising budget for at least the first period. Group B also put a lot of emphasis on advertising the benefits of their product messaging. Since their product did not have a unique benefit, I think it would have been more valuable to place more emphasis on comparison. Similar to Group A, Group B struggled with sales force in the beginning of the simulation and greatly benefited from purchasing the sales force report to compare their sales force numbers to the competition.

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