Assignment-1 1. How do consumer characteristics influence buying behavior? 2. What major psychological processes influence consumer responses to the marketing program? 3. How do consumers make purchasing decisions? 4. In….
discuss the changing work environment in terms of the COVID-19 pandemic.
THB3116 Work-Integrated Project
Assignment One: 1500 words
Students are required to analyse and evaluate the changing work environment in terms of the COVID-19 pandemic for an Tourism or Hospitality or Events Organisation.
? Discuss the implications of COVID-19 on the work environment.
? Analyse the workflow processes change, and its concerns.
? Identify the new employability skills that are required in the Tourism and Hospitality sector.
? Reflect on research evidences such as concepts, models, theories learned in the BTHM programme.
In the first 2 weeks of intensive preparation, students think of themselves as active contributors to their potential T & H organisation by identifying changes in the macro or microenvironment within the tourism and hospitality industry which affect the host organisation. In this intensive preparation phase, students are introduced to action learning, reviewing the changing macro- environment and are trained on how to present themselves professionally through preparation for the simulated Individual Forum Discussion on LMS (IFD) supported by research evidence such as concepts, models, theories learned in the BTHM programme.
Answer question below:
Students will discuss the changing work environment in terms of the COVID-19 pandemic. Deliberate : (500 words)
(i) What are the implications for the management of the work environment (Tourism and Hospitality sector: select any organisation)
(ii) How does the workflow processes change, and its employment concerns?
(iii) What are the new employability skills that are required in the Tourism and Hospitality sector?
Forum Discussion week 4: (500 words)
1. What role does the government play in sustainable tourism and hospitality development?
2. Discuss the extent multinational corporations (MNC) in Australia ( Tourism & Hospitality) are demonstrating green credentials?
Examples of MNC: Marriott Hotel, Pullman Hotel, Sheraton Hotel, Holiday Inn.
Note: you may need to do a bit of research to find out the Sustainable or Green Credentials they have developed for their hotels.
READ THIS ARTICLE ON GUIDE TO THE BLUE MOUNTAINS ByJennifer Ennion, THEN DISCUSS THE QUESTION ( SEE AFTER THE ARTICLE).
GUIDE TO THE BLUE MOUNTAINS
Be captivated by the one million hectares (3861 square miles) of tall forests, sandstone cliffs, canyons and waterfalls that make up the magnificent Blue Mountains.
With a blue horizon of eucalyptus trees that appear to stretch on forever, expect to be enchanted by the natural beauty of theBlue MountainsWorld Heritage Area. Set out on foot to explore some of the 140 kilometres (87 miles) of walking tracks, admire the native bushland, marvel at the impressive rock formations and explore underground caves on a holiday centred around the outdoors.Listen to Dreaming stories told by local Aboriginal guides and admire the work of resident artists before retiring to a luxury retreat surrounded by wilderness.
·Set out on one of the many bushwalking trails
·Relax at the secluded One&OnlyWolgan Valley Resort and Spa
·Enjoy fine dining at Darleys Restaurant
How to get there
The Greater Blue Mountains World Heritage Area is about two hours drive west from the city ofSydney. It is best reached and explored by car, however you can also get there by train and on a coach tour.Sydney Airportis about one hour and 40 minutes east of the main Blue Mountains town of Katoomba.
THINGS TO DO AND TOP ATTRACTIONS IN THE BLUE MOUNTAINS
Federal Pass, Blue Mountains National Park, Katoomba, New South Wales© Huy Nguyen
Set out on a trail
Soak up the streams, waterfalls, forested valleys and cliffs of the Blue Mountains along the many well-markedwalking trails. Follow the original 1884 horse track from Katoomba to Jenolan Caves on the three-daySix Foot Track, or take the easy 1.8-kilometre (1.1-mile) Princes Rock Walk to a lookout over Wentworth Falls, Kings Tableland and Mount Solitary. You can also wade and boulder-hop your way down Glenbrook Gorge, on the three-kilometre (1.9-mile) Glenbrook Gorge Track, or creep up the sheer cliffs around Wentworth Falls on the challengingNational Pass. If you want to make preparation easy, letOvernight Adventuresdeliver all the equipment you need to camp out under the stars. You’ll also receive a tablet guidebook to take the worry out of your self-guided walk.
Blue Mountains Explorer Bus, Blue Mountains, New South Wales© Zenith Tourism Group
Take a tour
Though many Blue Mountains walks can be done independently, it’s best to join a guided tour if you’re unfamiliar with the region and weather conditions.Life’s an Adventureoffers a great Six Foot Track tour, as well as a two-day Wolgan Valley and Glow Worm Cave Walk. You can also discover the Blue Mountains’ rich Aboriginal heritage on a walking tour with alocal Darug guide fromBlue Mountains Walkabout. If your feet need a rest, spend a day on the hop-on hop-offBlue Mountains Explorer Busor withBlue Mountains Trolley Tours. Both companies visit 29 stops, including the major attractions, around Leura and Katoomba.
Emirates One&Only Wolgan Valley, Blue Mountains, New South Wales© Emirates One&Only Wolgan Valley
Stay in a luxury hotel
Nestled among the stunning scenery of the Greater Blue Mountains World Heritage Area,One&Only Wolgan Valley Resort and Spais Australia’s first luxury wildlife and conservation-based resort. Built around a restored 1832 homestead, the resort is made up of free-standing suites with private terraces and swimming pools. Closer to town isLilianfels Blue Mountains Resort and Spa, a five-star hotel housed in ahistoric country mansion. Set on beautiful, manicured gardens, the property overlooks the spectacular Jamison Valley and is the perfect base from which to explore the Upper Blue Mountains. The views from the recently restoredHydro Majesticare also magic, with the historic hotel stretching one kilometre (0.62 miles) along the escarpment edge, overlooking the picturesque Megalong Valley.
FORUM QUESTION (500 WORDS)
First-time visitors were among those most likely to seek information pre-visit (68%) than during their stay (83%). HOW AND WHAT INFORMATION IS ACCESSED PRE-VISIT AND MID-TRIP?
With fixed and mobile internet services having a growing influence on trip planning, information search patterns are becoming increasingly complex and fragmented as consumers combine use of both online and offline sources. The research found that internet information sources are now the primary tool used to access visitor information. More specifically, 34% reported using internet travel websites, making these the most frequent source of information used ahead of direct engagement with tourism operators (17%), and word-of-mouth referrals (also 17%).
If you are building a set of ONLINE Information targeted at FIRST TIME VISITORS TO an MAJOR INTERNATIONAL Event ON THE BLUE MOUNTAINS IN NSW, what research information would you provide. Provide 5 key areas of interest FOR THE EVENT AT BLUE MOUNTAINS that will attract FIRST TIME VISITORS. HOW WILL YOU SOURCE FOR THE INFORMATION (example conduct interviews with tour operators)