Q1
Media choice is a complex decision making process, it consists of decisions of developing and advertising strategy is appropriate to carry a firms message to its audience.
Required:
i. Explain the various types of media relevancy/merits and demerits an advertiser can utilize [10mks]
ii. What factors are considered in a media choice? [10mks]
iii. What are some of the objectives of advertising? [5mks]
iv. As a marketer how could you evaluate advertising effectiveness? [8mks]
Q2.
i. Local sports personalities, various artists from various industries like laugh industry, entertainment services, have been very focal in promoting goods and services of various service organizations. As a marketing consultant(s) what factors could you consider in a choice of a particular endoser? [16mks]
ii. What do you understand by the TEARS model of endorser attributes? [5mks]
iii. Indicate the most important ideals of advertising appeals [13mks]
Q3.
i. Explain the various factors to consider in developing an optimal promotion mix [10mks]
ii. Marketing communications has different values – Elaborate. [8mks]
iii. Elaborate indicate/explain the process of developing effective communication in an organization [15mks]
Q4
Discuss the essentials of an advertising programme [33mks]

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