Final Paper Assignment The primary goal of your final assignment is to critically analyze the specific topic you have chosen regarding American national government. You have been preparing for this….
determine and argue whether OpenTable was a sound acquisition for Priceline using the concepts from this and other courses
OpenTable was the first mover in the world of booking orders for restaurants around the globehttps://www.vox.com/2018/10/19/17698428/resy-restaurant-reservations-startup-opentable. After obtaining notoriety, they issued a massive IPOhttps://www.reuters.com/article/us-opentable-idUSTRE5464CJ20090507 andhttps://press.opentable.com/news-releases/news-release-details/opentable-inc-prices-initial-public-offering/ resulting in a stock price peaking slightly over $100/share. After peaking, the company was by Priceline for $2.6 billionhttps://www.wsj.com/articles/priceline-to-buy-opentable-for-2-6-billion-1402660209. However, the investment faced turmoil as lawsuits and a $941 million write-down devalued the acquisitionhttps://www.findlaw.com/legalblogs/in-house/ibm-sues-priceline-opentable-kayak-over-e-commerce-patents/ andhttps://skift.com/2016/11/07/priceline-takes-941-million-writedown-on-opentable/.
The devaluation triggered a reconsideration of OpenTable’s role in the market. OpenTable matured and no longer had a blue ocean strategy (https://www.launch-marketing.com/?p=6568) to rely on. Therefore, Priceline retooled and rolled back OpenTable’s operations while entering the emerging ultra-competitive food delivery service market involving Doordash and other competitors. However, no one is certain whether OpenTable has a future and history has yet to judge whether Priceline’s investment was a sound or poor investment.
Now, it is time for you to write history!
Goal. Your goal is to determine and argue whether OpenTable was a sound acquisition for Priceline using the concepts from this and other courses. Jumpstart your research at:
and Chapter 9, Case Study 9.9 in the textbook. Also, follow with internet-based research to collect the evidence you need to determine whether the merger was a sound acquisition. Moreover, you must integrate at least three concepts, from this course, into your argument.
The resulting paper must be a 5 page with 5 peer-reviewed articles APA-formatted essay argumentative essay citing evidence supporting your determination. Remember, you have a helpful resource athttps://courses.lumenlearning.com/suny-englishcomp1v2/ to help with planning and drafting your essay. You may also wish to consulthttps://courses.lumenlearning.com/suny-information-lit-user-guide/ for advice on researching and organizing findings.
Note: The reference page is not included in the 5 pages