This paper is on TOMS Woman Canvas Shoes
prepare a 3 – 4 page double-spaced paper that describes TOMS women Canvas shoes , your target market, the need(s) this product or service meets, and how it is different from the competition. Support your analysis with three (3) academic sources, which may include your textbook, and/or credible business journals such as Barrons, The Wall Street Journal and/or Business Week. Align your paper to the elements of the rubric below. Your analysis should include:
- Briefly describe your previously approved product or service for which you will develop a North American marketing strategy during MKTU 301, discussing how you will differentiate your product or service from current or anticipated competitors.
- Identify and discuss your target market supporting your analysis with data from one or more credible published sources. Be specific in defining the target market.
- Describe what consumer or business (B2B) need(s) your product or service meets supporting your analysis with data from one or more credible published sources.
- Assess where your product or service fits in the Product Life Cycle supporting your analysis with data from one or more credible published sources.
Rubric: Evaluation Criteria
| Criteria | Exemplary | Proficient | Developing | Emerging |
| Product or Service | 20 – 19
Clearly and concisely describes a product or service, and how it it will be differentiated from current or anticipated competitors. Product concept is creative, innovative and viable. |
18 – 17
Fairly clearly describes a product or service, and how it it will be differentiated from current or anticipated competitors. Product concept is fairly creative, innovative and viable. |
16 – 15
Somewhat clearly describes a product or service, but may not discuss how it will be differentiated from current or anticipated competitors. Product concept may lack originality, and/or viability. |
14 – 0
Limited if any description of a product or service and how it will be differentiated from current or anticipated competitors. Product concept may not be viable. |
| Target Market | 20 – 19
Clearly and concisely identifies target market(s) accurately supporting analysis with credible data from academic sources. |
18 – 17
Identifies target market(s) fairly accurately Fairly thoroughly supports analysis with credible data from academic sources |
16 – 15
Somewhat identifies target market(s). Somewhat supports analysis with credible data from academic sources |
14 – 0
Limited if any identification of target market(s). Limited if any data provided. |
| Consumer/Business Need(s) | 20 – 19
Clearly and concisely describes the consumer or B2B need(s) product or service meets; comprehensively discusses how product or service fulfills need. Supports analysis with credible data from academic sources. |
18 – 17
Fairly clearly describes the consumer or B2B need(s) product or service meets, Fairly clearly discusses how this product or service fulfills need. Fairly thoroughly supports analysis with credible data from academic sources |
16 – 15
Somewhat clearly describes the consumer or B2B need(s) product or service meets. Somewhat discusses how this product or service fulfills need. Somewhat supports analysis with credible data from academic sources |
14 – 0
Limited if any description of consumer or B2B need(s) product or service meets or how product or service meets it. Limited if any data provided |
| Product Life Cycle | 20 – 19
Accurately assesses where product or service fits in the Product Life Cycle. Supports analysis with credible data from academic sources. |
18 – 17
Fairly accurately assesses where product or service fits in the Product Life Cycle. Fairly thoroughly supports analysis with credible data from academic sources |
16 – 15
Somewhat accurately assesses where product or service fits in the Product Life Cycle. Somewhat supports analysis with credible data from academic sources |
14 – 0
Limited if any assessment of where product or service fits in the Product Life Cycle; limited if any data provided. |
| APA and Sources | 8
Uses 3 or more academic sources to support analysis. Accurately adheres to APA standards; reference page and citations are correct. All sources listed in References are cited in paper |
7
Uses 2 – 3 academic sources to support analysis. Adheres to APA standards; reference page and citations are correct with minor (1-3) errors. . All sources listed in References are cited in paper |
6
Uses 1 – 2 academic sources to support analysis. APA standards are somewhat followed in the paper and Reference page; the work of others is cited but with numerous (errors. Sources listed in References and citations may not match |
5- 0
Uses 0 – 2 academic sources. Limited adherence to APA standards in the paper and Reference page; work of others may be cited or with multiple errors. Sources listed in References and citations do not match |
| Writing Mechanics | 12 – 11
Paper is logical and well-written; spelling, grammar and punctuation are accurate. Paper is the required length of 3 – 4 pages of content, and includes a correctly prepared title page. Paper is organized with section headers aligned to the rubric. |
10 – 9
Paper is logical and well-written but with minor (1 – 3) errors in spelling, grammar and/or punctuation. The content may be 5% too long or short; includes a correctly prepared title page. Paper is organized with section headers aligned to the rubric. |
8 – 7
Paper is somewhat logical and well-written but with several (4 – 10) errors in spelling, grammar and/or punctuation. Content may be 10% too long or short; and may not include a correctly prepared title page. Paper is somewhat organized with section headers aligned to the rubric. |
6 – 0
The paper lacks clarity and may be confusing; may contain numerous (11+) errors in spelling, grammar and/or punctuation. The content may be 15% too long or short, and may not include a title page. Paper is not organized with section headers aligned to the rubric. |
