Write a 3–5-page essay analyzing from a sociological perspective a chosen diversity issue covered in the media.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

Competency 1: Describe theoretical ideas of power in relation to policy.

• Discuss how minority and dominant groups are portrayed in a media piece in relation to the influence of power.
• Discuss sociological concepts or theories appropriate for understanding the portrayal of diversity in the media.
• Competency 2: Identify historical and contemporary influences of discrimination in U. S. culture.
  • Summarize a media piece using the sociological perspective on diversity.
• Competency 3: Analyze the effects of social policy using aggregated data.
  • Analyze data that are appropriate for supporting or refuting the central tenets of media piece.
• Competency 6: Apply in text the standard writing conventions for the discipline, including structure, voice, person, tone, and citation formatting.
  • Write coherently to support a central idea in appropriate format and with few errors of grammar, usage, and mechanics.

Context

How are different social groups portrayed in the mass media in contemporary society? How far have we come in terms of reducing or eliminating stereotypical images and portrayals of minority groups? To answer these questions, we need to place them in the context of the economic, technological, and social changes that have shaped postindustrial U.S. society and affected relationships between diverse groups in our society. For example, watching TV sitcoms and dramas today we see not only much greater diversity in cast members but also minority group members playing leading roles, something that was much less common just a few decades ago.

As you analyze how the various media forms portray cultural diversity, another thing to consider is the role of people with power in the media industry—those who make the decisions about what stories and images appear on a TV news program or magazine or newspaper article and how those programs or stories will be framed.

As you prepare to complete this assessment, you may want to think about other related issues to deepen your understanding or broaden your viewpoint. You are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of your professional community. Note that these questions are for your own development and exploration and do not need to be completed or submitted as part of your assessment.

Some sociologists who study the media argue that the media is a reflection of what is already happening in society, while others contend that the media manipulates its audience by portraying events or issues with a particular slant or goal in mind. What do you think? Does the media reflect what is already going on in society, or does it manipulate viewers to draw conclusions about what is going on? Perhaps a bit of both? Consider the implications in terms of how the media portrays diversity-related issues like racism and sexism.

• Can our interaction with media—movies, TV shows, news and radio programs, and so on—have any influence on our understanding of race, ethnicity, social class, gender, age, religion, et cetera?
• To what extent does the news media create and perpetuate stereotypes about particular groups of people?

Content Analysis

For this assessment, you will be doing a content analysis of a specific media program or article. Below are resources that discuss the key elements of an effective content analysis. Below are resources that discuss the key elements of an effective content analysis.

Collins, R. L. (2011). Content analysis of gender roles in media: Where are we now and where should we go? [PDF]. Sex Roles, 64(3/4), 290–298.

This article examines research on the use of quantitative content analyses in the study of gender stereotyping in the media.

How to Do a Content Analysis.

This Capella resource shows how to conduct a content analysis involving visual media.

SHOW LESS

Prejudice, Discrimination, and Stereotypes

These resources examine sociological concepts relevant to the study of media—including stereotypes, prejudice, and discrimination—as they connect to different forms of diversity.

Colburn, A., & Melander, L. A. (2018). Beyond black and white: An analysis of newspaper representations of alleged criminal offenders based on race and ethnicity. Journal of Contemporary Criminal Justice, 34(4), 383–398.

This article examines how newspapers portray criminal offenders.

Critical Media Project. (n.d.). Class. Retrieved from http://www.criticalmediaproject.org/cml/topicbackground/class/

This article focuses on how social class is portrayed in today’s media.

Deggans, E. (2014). Four lessons from the media’s conflicted coverage of race. Retrieved from http://www.npr.org/sections/codeswitch/2014/12/06/368713550/four-lessons-from-the-medias-conflicted-coverage-of-race

This article offers a critique on the media’s recent portrayal of racial issues.

Frederickson, A. (2017). Sugar and spice and everything nice: Gender representation in media. Journal of the American Academy of Child & Adolescent Psychiatry, 56(10), S108.

This article examines the role of gender in representations of children and teens in the media.

Healey, J. F., Stepnick, A., & O’Brien, E. (2019). Race, ethnicity, gender, & class: The sociology of group conflict and change (8th ed.). Thousand Oaks, CA: Sage. Available in the courseroom via the VitalSource Bookshelf link.

Chapters 3 and 5 explore diversity from a sociological perspective.

Institutional Discrimination in the News.

This montage features television, print, and radio news stories about institutional discrimination.

Individual Versus Institutional Discrimination .

This resource explores the differences between individual and institutional discrimination.

Merton’s Typology of Prejudice and Discrimination.

This resource describes Merton’s categories for labeling prejudice and discrimination, along with examples of scenarios that apply his typology.

Films for Humanities & Sciences. (Producer). (2008). Racial stereotypes in the media [Video]. Films on Demand.

This film traces the history of racial stereotypes in films and television.

Zayani, M. (2011). Media, cultural diversity and globalization: Challenges and opportunities. Journal of Cultural Diversity, 18(2), 48–54.

This research article discusses the media’s role in promoting an understanding of cultural diversity.

INSTRUCTIONS

In this assessment, you will have the opportunity to take a deeper look at the connection between the media and the cultural diversity of U.S. society. You will discuss how a current program or article in current news media approaches diversity-related issues and explain how we can use the sociological perspective to better understand both the portrayal of diversity-related issues and the media’s broader role in U.S. society. Effectively evaluating the accuracy of the information provided in your chosen media piece will require some additional research and fact checking, something that sociologists do as well when they are weighing the validity of opposing arguments.

To prepare for this assessment, choose one media program or article that deals with an issue related to one or more forms of diversity, such as race, ethnicity, gender, sexual orientation, religion, age, disability, or social class. Examples of acceptable media include a newspaper article, a radio program, a television show, or a movie. Find these via the Capella library or online. Feel free to choose a topic or media source that is either domestic or global in content.

Deliverable

For this assessment:

• Summarize briefly, in one or two paragraphs, the main events or issues presented in your media program or article and describe how they relate to cultural diversity studies.
• Discuss how minority and dominant groups are portrayed in your media selection in relation to the influence of power.
  • Consider the relative power of each group portrayed in your selection in society.
  • Consider how individuals in power influence decisions regarding how issues are portrayed. This can include corporate executives, lobbyists, special interest groups, or those who own a particular newspaper, channel, or media conglomerate.
• Explain how two or more sociological theories apply to or can be used to provide insight about your media program or article. Examples of theories include:
  • Merton’s typology of prejudice and discrimination.
  • Noel hypothesis.
  • Blauner hypothesis.
  • Gordon’s theory of assimilation.
  • Human capital theory.
  • Theories of inequality (such as Marx’s or Weber’s theories of inequality).
  • Collins’ theory of intersectionality.
  • Park’s race relations cycle.
  • Structural pluralism.
• Analyze data that are appropriate for supporting or refuting the central tenets of your media program or article.
  • If data (statistical information) is cited in your media selection, you may go to that source and analyze it yourself; then consult an additional source that supports or refutes the data presented.

Additional Requirements

Your assessment should meet the following requirements:

• Written communication: Written communication is free of errors that detract from the overall message, with a clear introduction and conclusion.
• Length: 3–5 pages, not including title and references pages.
• Format: Include a title page and reference page, and format the paper and your citations according to current APA style and formatting guidelines.
• Sources: Cite the chosen article or program and at least two additional credible, scholarly sources.
• Font and font size: Times New Roman, 12 point.