Assignment Content Review the Strategic Management Project Background and your strategic management research journal entries from Weeks 1–4. Create a 10-slide presentation for Caterpillar Inc. leadership in which you summarize your key findings, propose….
Describe the seven components of traditional and extended marketing mix in this service firm for managing the customer interface.
• Select a service firm you know well, and obtain additional information from a literature review, website, company publication, blog, and so on.
• Analyze the service firm along the key aspects of the Service-Profit Chain. Assess how well the firm is performing at the various components of the Service-Profit Chain, and make specific suggestions for improvements.
• What is the role of senior management in moving a firm toward consistently delivering service excellence?
• Describe the seven components of traditional and extended marketing mix in this service firm for managing the customer interface.
• What supplementary services are offered? How do they enhance service delivery?