Describe the customer’s primary objective, from a business perspective, in the data
mining project. In addition to the primary business objective, there are typically a large
number of related business questions that the customer would like to address. For
example, the primary business goal might be to keep current customers by predicting
when they are prone to move to a competitor, while secondary business objectives might
be to determine whether lower fees affect only one particular segment of customers.
Informally describe the problem which is supposed to be solved with data mining.
Specify all business questions as precisely as possible. Specify any other business
requirements (e.g., the business does not want to lose any customers). Specify
expected benefits in business terms.