1.    …. that influence the decisions of multinational companies while identifying opportunities for global business.
2.    To what extent do companies adapt or standardise their products and brands across the global market place? You can use specific examples to support your discussion.
3.    Differentiate ‘Marketing PR’ from “Advertising” and ‘Sales Promotions’? In your view, does ‘Marketing PR’ have a supplementary role? Discuss. In what ways ‘Marketing PR’ can help in strengthening the communication strategy to achieve the international marketing goals.
4.    University ABS  intends to open a campus in United Arab Emirates. Define which are, in your opinion, the most suitable entry methods/strategies you would suggest to the management.