Provide an overview of what you already know – what research has already been undertaken • Demonstrate what you know about the market you will be researching but highlight what you don’t know • You may like to provide an overview of the current trends using statistics, graphs, charts , etc TARGET DEMOGRAPHICS • Provide specific details of the market you are researching • How can you ensure you reach the targeted demographic? RESEARCH METHODOLOGY The more information you can provide here the better. • Identify and detail the types of data you need, the combination of data types • Identify and detail the data gathering methods and data sources • Identify and detail the quantity of sample • Identify how you will interpret and evaluate the data Questions to consider: • You may like to formulate a questionnaire here • How will you maintain the accuracy of data? • How will you contact research candidates? • Discuss the strengths and limitations of the research methods you have chosen.
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