Create SEO workplan as a continuation of the class comprehensive project. After learning the importance of keywords, you will use keyword tools to determine the best keywords for your class project.

In Step 1 of the plan is to define Your Target Audience & Their Interests – This is the typical first step in most marketing campaigns, including in SEO Marketing. Your target audience is a defined set of people who you are marketing your product to. Focus in on the SEO Strategies first by asking yourself about your target audience: What do they want? What are their needs that aren’t being met? Knowing these things will help us better define a content strategy and prioritize content to bring to the forefront.

Here are reasons why you should start with the audience needs:
1. Content Strategy: You want to provide content and tools that are as relevant and useful as possible to your target audiences. This goes beyond regular SEO practices and into site strategy, although providing relevant, useful content in itself is important.2. Targeted Keyword Discovery: Ideally you’ll want to do keyword research based on what the audience wants, not solely on what content the site already has, which may be limited.

Next, provide SEO workplan items, including screenshots or snipped areas of the screen using Snipping Tool, of the following:

• Your keyword selection, including phrases
• Your results of the SERP tool and Links tool

You can get your keywords, phrases, etc. from the activities you did from the work indicated in the document called Activities for MK206 Mobile Marketing and SEO