Conduct research on the Coca-Cola Company, and answer the following questions. Present your research findings and recommendations in a 2-3 page essay.

This is a graded exercise. Please make sure to follow the instructions carefully, as an evaluator will be giving you feedback on your submission. You must attach the essay as a file.

What is its marketing mix?

Explain each of the four P’s of marketing and include examples of each: Price, Place, Promotion, and Product.

In addition to explaining Coca-Cola’s marketing mix components, pretend you have been asked to give suggestions for future plans. Provide the future plans you would give them in your paper.

What areas of marketing would you recommend the company pursue in the future? Why?

Management

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Conduct research on the Coca-Cola Company, and answer the following questions. Present your research findings and recommendations in a 2-3 page essay.

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