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Midlands Pork Products Limited is Zambia’s leading company in the processing and sale of pork. However, the company has observed that the demand for pork has been declining in the last two years. Its marketing research unit has attributed the decline in the demand for pork to two factors: First, there is a growing segment of the population in the country that is converting to Islam, a faith that prohibits the consumption of pork. Second, many Zambians are, for health reasons, becoming increasingly wary of consuming pork because it is considered fattening.

Required:

  1. Using an appropriate model conduct an analysis to determine the opportunities, threats, strengths and weakness for the above business and recommend an appropriate strategy/strategies that can be used to turnaround the business.

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