Assessment Two: Individual Essay (2000 words)
Due Date Sunday,Week12,11th of September (11.55pm)
In this assignment students will be required to demonstrate an understanding of strategic management theory and the importance of effective strategic analysis contributing to organisational sustainability within a volatile business environment.
Essay Question:
Discuss the importance of internal and external analysis in the process of strategic management and how it may impact upon organisational sustainability in the context of the current volatility in the business environment due to the COVID 19Virus?
Please draw upon Strategic Management theory and use examples to support your claims.
General advice
The question asks you to discuss the statement. This means that you need to consider all of the views in the academic literature on this topic and, on the basis of the evidence, draw on conclusion as to whether you agree or disagree. You will find helpful advice on how to answer an essay which requires you to ‘discuss’ in the WIN Essay Writing Guide, which is on this Moodle site. In addition, this guide will give you very useful advice on how to organise your ideas, how to organise and structure your written answer, and how to use your own ‘voice’ and avoid potential plagiarism issues. Please read through the guide before you start on the essay.
The main issues in the essay are set out in topic 3, 4 and 5. Please draw upon the corresponding chapters in your textbook which is a good place to start, as it will give you a good idea of the key issues and the different approaches to them. It will give you some key points to use in your literature research on the topic.
In order to demonstrate a full knowledge of the theoretical issues, you will need to read at least 6-8 quality academic references. Academic references include both textbooks and academic journal articles but more engagement with journal articles will demonstrate a deeper engagement with subject theory. The best way to find academic journal articles is to use the library database which is available to all students onmoodle. Simply typing in keywords from the question will bring up a selection of relevant journal article which are available on line.
Due date: Friday11th ofOctober(by 11.59 p.m.)
Length: 2000 words
Submission details: Upload your completed essay electronically by clicking onto the Essay Upload tab in the General Information section of the Moodle site.
Advice on submission: Please complete a first draft of your case study at least 24 hours prior to the due date and upload it. You will receive a report from the site on the extent to which any sections of your answer ‘match’ either published material or other student assignments. Take this as an opportunity to revise your answer and resubmit – the section in the Essay Writing Guide on the use of ‘voice’ in academic writing will be of assistance. If you do not upload a first draft well in advance of the cut off time you will not have the opportunity to make any changes
