Project Brief:
Harvard Business Review in October 2012 (Volume 90, issue 10) publication has initiated a debate in the Spotlight section about “Big Data: Businesses are collecting more data than they know what to do with. To turn all this information into competitive gold, they’ll need new skills and a new management style.” (Page 59). The following three articles were published in this issue:
1. Big Data: The Management Revolution (Page 60) by Andrew McAfee and Erik Brynjolfsson. ?
2. Data Scientist: The Sexiest Job of the 21st Century (page 70) by Thomas H. Davenport and D.J. Patil. ?
3. Making Advanced Analytics Work for You (Page 78) by Dominic Barton and David Court. ?
There have been further publications regarding Big Data which deserve your attention.
Please download and study these articles, and perform further research.
Please provide a report from your findings (understanding) based on the research that you have performed to answer the research question: Is Big Data critical to business success and possibly to business Survival?
Please ensure that your recommendations are based on systematic investigation of the subject area.
Please attach the feedback form to your report and make sure that you fill in the section A using a word processor.