| 4-21. | Naomi Stephenson plans to open a company that will design and manufacture accessories for smartphones. She has read that having a clearly articulated business model will help “all of the elements of her business fit together.” Naomi isn’t quite sure what that statement means. If Naomi asked you to explain it to her, what would you say? |
| 4-22. | Do you think that the business models of daily newspapers are viable in the long run? If you were the owner of a daily newspaper in a major U.S. city, would you try to maintain the print edition of your paper, evolve to strictly an online presence, or do something else? |
| 4-23. | Spend some time looking at Blue Apron, the focus of the “You Be the VC 3.2” feature. What are five actions Blue Apron could have taken when completing its feasibility analysis that would have been particularly helpful in supporting its business model? |
| 4-24. | Twitter (http://twitter.com) is a free networking and micro-blogging service that allows its users to send and read other users’ updates, called “tweets.” Although Twitter has millions of users and is growing rapidly, the firm has been criticized for not having a viable long-term business model. Spend some time studying how Twitter does business. How does the company earn money? Does it or does it not have a business model with long-term potential? |
| 4-25. | Debra McGahan, a close friend of yours, mentioned to you that to complete a project in one of the courses she is taking this semester, she needs to describe a firm that is using an effective business model. Your immediate response is to recall that you just read this chapter and learned about Quirky’s successful business model while reading this chapter’s Savvy Entrepreneurial Firm feature. Describe Quirky’s business model to Debra for the purpose of explaining to her how this particular model allows Quirky to create value for the firm’s stakeholders. |
| 4-26. | Resources and core competencies are both important parts of the Barringer/Ireland Business Model Template. What are the differences between resources and core competencies and why must an entrepreneurial firm have both resources and core competencies in order to develop an effective business model? |
| 4-27. | What are some examples of instances in which location is an important part of a firm’s business model? |
| 4-28. | Re-read the opening case about Her Campus Media. What are the most significant threats to this firm’s currently successful business model? |
| 4-29. | Basis of differentiation is part of the Barringer/Ireland Business Model Template. This term was defined in the chapter as “what causes consumers to pick one company’s products over another’s.” What is Apple’s basis of differentiation? |
Making moral judgements and handling moral dilemmas require the balancing of ill-defined competing claims,usually in untidy circumstances. As the communication chief officer explain the framework you can use to justify the ethical day decision making criteria of the commission?
April 28, 2016
2:19 pm
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