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In a group of 4 to 5 members, students are expected to conduct a marketing audit on their chosen brand available in UAE or to make a marketing plan for invented brand. Based on information available from the press, promotional material, the Internet and through analyzing the actual product, the group is asked to assess the performance of that brand in UAE market and provide recommendations. The project will be assessed based on the analysis, recommendations made in the report, as well as group presentation of the report.

The report is no more than 15 pages (excluding references, title page, table of contents, list of tables and/or figures and the appendix) using 12 point font and 1.5 line spacing.


Our group project chose to talk and present about this company, click on the link to open the official website of the company.


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