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focus on an Australian engineering and manufacturing company called TNA Pty. Ltd. (TNA).

It has been suggested to Alf Taylor that Malaysia and Vietnam would be attractive new markets for TNA.

• Carry out a preliminary analysis of these two potential markets to determine their relative advantages and disadvantages in terms of their market profit potential.

• Based on your analysis make an initial recommendation on which of these markets would provide the best option for TNA and identify any other information that you feel would be required to finalise a decision. Recommend some action that you might take to improve the sales and marketing in those countries.

• Taking in consideration all factors you are aware of, outline the main risk associated with these two potential markets. For example you can characterise the level of country risk facing investors doing business in Vietnam.

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