Businesses in the modern marketplace cannot afford to ignore the macro environment in
which they operate. To navigate this vast and everchanging landscape, businesses must
keep a keen eye on external macro factors which influence it. The media summary analyses
report is an effort to identify some of these macro environmental factors that impact on the
external context of the commercial landscape while developing an awareness of potential
risk and propose solutions to the risks they pose.
Objectives:
– To more broadly understand the macro environmental factors with real world examples
which influence businesses;
– Assess and address the challenges and risks which businesses face due to external macro
factors;
– Identify and present appropriate business strategies to offset these risks.
Assessent 2 Part B brief Page 2
Task Instructions:
With reference to the list of following sources (below), find an article which relates to the to
the political, legal/ regulatory and economic environments. Your article should illustrate
the key concepts and practices which have been discussed in the course. The article must
relate to a company which is still in operation. The relevant articles must be published
within the last 3 months from the deadline stated in the assessment brief.
Choose an article from the following sources:
The Australian Financial Review;
The Sydney Morning Herald;
The Australian;
ABC News 24 TV;
SkyNews Business News;
The Economist;
Bloomberg;
BBC News;
Financial Times;
The Guardian;
The Wall Street Journal;
Harvard Business Review