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After hearing the pitfalls other athletes have suffered from, what proactive measures would you take to protect and monetize your athlete-client’s publicity rights?

 

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  1. In which sport is it easiest for an athlete to reach Free Agency?

 

  1. What is your opinions on the new NFL Personal Conduct Policy? Did they get it right or wrong? Why?

 

  1. As a New Professional Athlete like Clint Frazier, what characteristics would you look for in an Agent or Agency? Would you hire separate agencies for marketing and/or for CBA negotiation and/or for financial management? If not at this point in your career, then when (if ever) would you recommend doing so?

 

  1. If you had been acting as LeBron James’ personal advisor, what would you have recommended instead of “The (First) Decision” to announce James’ decision to leave Cleveland and to “take his talents to South Beach”? Was “The (First) Decision” ESPN Special one of the all-time worst marketing decisions in the history of Sports Marketing? Was LeBron’s (Second) Decision to Return to Cleveland one of the best? If so, why?

 

  1. What is more important in your opinion: an athlete maximizing revenues through their brand or carefully selecting endorsements to create a cohesive brand management plan?

 

  1. After hearing the pitfalls other athletes have suffered from, what proactive measures would you take to protect and monetize your athlete-client’s publicity rights?

 


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