ublic Relations MKTG 3112
FINAL PUBLIC RELATIONS ASSIGNMENT:
Prepare a public relations campaign proposal for an event, product, organization or company of your choosing. The topic must be approved by the instructor.
The written proposal should be approximately five pages and should include the following. My proposal is to raise awareness and funds about Disabled American Veterans (DAV)
Executive Summary
Situation analysis
Pertinent Research Available
Goal
Publics
Strategy
Action
Communication-including specific tactics
Schedule
Budget
Evaluation Plan
Sample-one sample i.e. news release, psa, pitch letter, etc.
The proposal will be presented to the class with visuals during the last week of class. ( 5 to 7 minutes)
