Advertising Attribution Through Experimentation Case Study

Advertising Attribution Through Experimentation Case Study

Questions 1. The field experiment reduced Nocturnal’s advertising budget, but the field experiment could have been designed to maintain overall advertising levels. Design a field experiment to test return on ad spending without reducing total ad budget. To simplify your task, design the field experiment to test only two ad channels—Google Prospecting and Facebook Prospecting.
2. Assume Nocturnal’s budget allocation was $4 million per month—$1 million for each channel. How would allocate that $4 million across the four channels in the future?
3. Nocturnal is eager to conduct additional field experiments to learn more about its advertising. What would you advise they test next? (You can test any aspect of its digital advertising on these four channels or other digital channels. That includes ad budget, ad copy, ad settings, and more.)
4. A mattress is a high-involvement purchase with a long purchase cycle. Consider a product with a shorter purchase cycle, like shoes or jewelry. Do you believe a similar field experiment on this kind of product would yield similar results?

find the cost of your paper

Case study: Staff retention and staying power

Case study: Staff retention and staying power: Nissan builds on loyalty at Sunderland plantSome of carmaker’s earliest recruits are now among its most senior executives.Since the first Bluebird rolled off….

Case Study: Disaster at the Bakery

Case Study: Disaster at the Bakery The fire at the bakery was a disaster for T & S Provisions Ltd. Eli Taranto, the chief executive, had been called by the….

How does reflecting about the ethical management of these issues inform your thinking about your future workplace behaviour?

In Assessment 2B – you will address the following question: ? How does reflecting about the ethical management of these issues inform your thinking about your future workplace behaviour? ?….