ABD Book Store is a family corporation. It is one of the leading bookstores in CebuCity.

ABD Book Store is a family corporation. It is one of the leading bookstores in CebuCity. It has ten branch stores. Its main store is in Ayala, Cebu. The President-General Manager has been thinking of putting up a branch in Mandaue City and another one in Talisay City. Mr. Aljohn Borres, the President-General manager, believes that ABD Book Store can get a big share in the bookmarklet in the South and North areas of the Province of Cebu. The wife, children, and trusted relatives of Mr. Borres are managing their chain of bookstores in Cebu City. If they are going to put up branches in the Mandaue and Talisay, their problem is the proper operations of the said projected branches. The wife and children are not willing to be assigned to Mandaue City and TalisayCity.Questions:1.What are your recommendations to the President of ABD Book Store?2. A feasibility study or external analysis is important before putting up branches. Why?

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