Before attempting this assignment: Ensure the ‘Assessment’ section in this Unit Outline is read and understood. If you have any questions, please do not hesitate to contact the lecturer. Ensure you understand the assignment question(s) and/or tasks. Once again, consult your lecturer should you be unsure of any matters. Note: All students are required to submit both an initial and response posting to be eligible to undertake the final unit examination. Task description & requirements There are two assessments which require you to progressively develop key sections of an international Market Entry Plan over the course of the semester. These assessments are to be framed as reports to the senior management team of a firm seeking to internationalise or expand their international operations. Your Market Entry Plan (Parts A & B) is to be based on ONE (1) only of the three scenario options detailed below. Once you have chosen the scenario, you will need to find a real firm in the scenario to complete the assessment tasks. Scenarios: 1. An agricultural machinery manufacturer based in the United States wanting to enter India, South Africa, or China. 2. A major meat processor in Mexico, wanting to reduce dependence on the US markets by entering South Korea, Indonesia, or Vietnam. 3. A winery in Australia wanting to enter Japan, Malaysia, or India. For this assessment, you need to complete the following tasks: 1. Discuss the driving force for internationalising the firm in the chosen scenario. [10 marks] 2. Analyse those specific countries, markets and industries in the assessment scenario you have chosen. [10 marks] JNB512 International Trade Page 9 3. Evaluate and analyse the internal and external environments for internationalisation opportunities and discuss the factors that need to be considered to enable the setting of a robust internationalisation strategy for the firm. [15 marks] See the Essay/report assessment criteria sheet on the following page for information about the criteria and the standards by which your work will be judged.