Business Focus B2C B2B Total A survey of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) was based on 1000 B2B….
a) Following a benchmark exercise, the CEO of Kwacha Company Limited (KCL), a food manufacturer, decided that several changes were required in order to maintain competitiveness.
a) Following a benchmark exercise, the CEO of Kwacha Company Limited (KCL), a food manufacturer, decided that several changes were required in order to maintain competitiveness. These included; – A change in structure in order to improve the focus on particular products and customers – Tighter control of costs – The introduction of a more entrepreneurial culture Having decide that these changes were necessary, the CEO e-mailed all heads of departments indicating that the following few months, the company would move from functional structure to a divisional structure. Existing functional heads would be interviewed for senior posts in the newly created divisions in open competition with other applicants. The job specifications for the new divisional heads included requirements that the new heads would drive the changes, including a rapid transition to a more entrepreneurial culture and the implementation of new control mechanisms to contain costs. The CEO delegated the change program implementation into the hands of the head of human resources and wends off on a two-week overseas business trip asking that he be kept informed of progress. The CEO returned from the business trip to find that no progress had been towards the change requested. The head of Human Resources informed the CEO that heads of departments were reluctant to discuss the intended changes and that some had even talked about resignation from the company. Required i) Describe the key mistakes made by the CEO in the way he went about introducing the proposed changes in Kwacha Company Limited (20 marks) ii) Given the situation on the CEO’s return, using the appropriate management models that you are aware of, advise him what he should do in order to ensure the changes can be successfully implemented