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Strategic Integrated Marketing Communications

Frankie Lim (UGB327) Strategic Integrated Marketing Communications Page 1 of 8

UGB327 Strategic Integrated Marketing Communications

Assessment for 2018

(Submission: 2 March 2018)

Title: Critical Evaluation of Current Integrated Marketing Communications Practice

Weighting: 100%

Module Assessor: Anne Edwards (UOS) Frankie Lim (Singapore)

Issue Date: By week/lecture 5

Completion Date: Submission via JIRA by 2359 hours on 2 March 2018

Word Count: 3000 words (+/-10%) Please read all instructions and information carefully. You are required to

submit your work within the bounds of MDIS and the University Infringement

of Assessment Regulations.

Your individual assignment must be with an accurately and clearly completed

Assignment Cover Sheet.

Students are required to submit their coursework through JIRA. Only

assessments submitted through JIRA will be marked. Any other submission

including submission to your….

Equal Employment Opportunity Commission

Use the CSU-Global Library to select and research a case that involved the Equal Employment Opportunity Commission (EEOC).

In a well-organized, scholarly response of 2-3 pages, please outline the case and share the verdict. Based on the reading assignments, module content, and your additional research, do you agree with the final outcome of the case? Why or why not?

Support your observations and opinions with citations from 2-3 credible sources documented according to the CSU-Global Guide to Writing and APA Requirements. The CSU-Global Library is a great place to search for credible and scholarly sources.

stakeholder analysis

The purpose of this assignment is to draft an internal business proposal presentation to share with organization personnel you would like to have sponsor or support you in the implementation of the problem solution you have suggested. You will do this by creating a PowerPoint presentation.

Review the stakeholder analysis you completed in Topic 3 to determine the key stakeholders that will make up the audience for this presentation. Focus on identifying decision makers that will have the power and resources to approve the implementation of the solution. These are typically your supervisors and key organization personnel.

Construct a 5-10 slide PowerPoint presentation that addresses the following. Include speaker notes for each slide.

1. Problem and related research

2. Proposed solution and related research

3. Details for….

Strategic Integrated Marketing Communications

Frankie Lim (UGB327) Strategic Integrated Marketing Communications Page 1 of 8

UGB327 Strategic Integrated Marketing Communications

Assessment for 2018

(Submission: 2 March 2018)

Title: Critical Evaluation of Current Integrated Marketing Communications Practice

Weighting: 100%

Module Assessor: Anne Edwards (UOS) Frankie Lim (Singapore)

Issue Date: By week/lecture 5

Completion Date: Submission via JIRA by 2359 hours on 2 March 2018

Word Count: 3000 words (+/-10%) Please read all instructions and information carefully. You are required to

submit your work within the bounds of MDIS and the University Infringement

of Assessment Regulations.

Your individual assignment must be with an accurately and clearly completed

Assignment Cover Sheet.

Students are required to submit their coursework through JIRA. Only

assessments submitted through JIRA will be marked. Any other submission

including submission to your….

Focus on identifying decision makers that will have the power and resources to approve the implementation of the solution

The purpose of this assignment is to draft an internal business proposal presentation to share with organization personnel you would like to have sponsor or support you in the implementation of the problem solution you have suggested. You will do this by creating a PowerPoint presentation.

Review the stakeholder analysis you completed in Topic 3 to determine the key stakeholders that will make up the audience for this presentation. Focus on identifying decision makers that will have the power and resources to approve the implementation of the solution. These are typically your supervisors and key organization personnel.

Construct a 5-10 slide PowerPoint presentation that addresses the following. Include speaker notes for each slide.

1. Problem and related research

2. Proposed solution and related research

3. Details for….

Susan is unhappy with her grade in her college class. She wants to clarify what she can do to improve in the course. She also feels like venting her frustrations

Scenario 1:

Susan is unhappy with her grade in her college class. She wants to clarify what she can do to improve in the course. She also feels like venting her frustrations to her professor due to the many hours she is spending studying and writing papers (which may or may not be a good idea). She decides to email her professor; however, before she hits SEND, she asks you, her friend, to take a look at the email.

Reading the email, you note a lack of civility, polarizing language, and other unethical language (given the context). Help Susan rewrite her email, so she can express her concerns over her poor grade politely and ask for help from the professor.

Susan’s Email:

(No greeting) I want to know….

controversy concerning the torture of the United States Detainees at Guantanamo

This is a research project that requires you to research the controversy concerning the torture of the United States Detainees at Guantanamo. To familiarize yourself with the issues, a good place to start is at the Human Rights web page at: http://www.hrw.org/doc/?t=usa_gitmo.    Additional information regarding the debate may be found on the Internet. You can use the search phrase “Torture AND Human rights,” to begin your search.

Tasks:  Write a report on the assessment and facts. Your report should specifically describe the following:

•How does the treatment of military detainees at Guantanamo differ from that of American citizens accused of committing crimes, in terms of goals and prisoner rights?

•What are some of the most used tactics for interrogation? How do you think these would be useful in….

Early Civilizations of the Northwest

Article Title: _____________________

Author’s Name: ___________________ Name: _____________________

Reading an Article

This worksheet is intended to serve as a guide for reading a scholarly article. Completing this sheet as you read an article will help you understand the point the author is making and how he or she has gone about doing so. It also provides an opportunity to evaluate the clarity and effectiveness of the article.

1) Identify what kind of article it is. Check all that apply and be ready to explain why.

a. ____ New Research. Does it present research on an important topic that has not yet been studied to any real extent? Articles of this type may present new research or the analysis and translation of a significant primary source.

b. ____ Old View/New View…..

P5–3 Future value You have $100 to invest. If you can earn 12% interest, about how long does it take for your $100 investment to grow to $200? Suppose that the interest

P5–3 Future value You have $100 to invest. If you can earn 12% interest, about how long does it take for your $100 investment to grow to $200? Suppose that the interest rate is just half that, at 6%. At half the interest rate, does it take twice as long to double your money? Why or why not? How long does it take? P5-5 P5–5 Time value You have $1,500 to invest today at 7% interest compounded annually. a. Find how much you will have accumulated in the account at the end of (1) 3 years, (2) 6 years, and (3) 9 years. b. Use your findings in part a to calculate the amount of interest earned in (1) the first 3 years (years 1 to 3), (2)….