Frankie Lim (UGB327) Strategic Integrated Marketing Communications Page 1 of 8
UGB327 Strategic Integrated Marketing Communications
Assessment for 2018
(Submission: 2 March 2018)
Title: Critical Evaluation of Current Integrated Marketing Communications Practice
Module Assessor: Anne Edwards (UOS) Frankie Lim (Singapore)
Issue Date: By week/lecture 5
Completion Date: Submission via JIRA by 2359 hours on 2 March 2018
Word Count: 3000 words (+/-10%) Please read all instructions and information carefully. You are required to
submit your work within the bounds of MDIS and the University Infringement
of Assessment Regulations.
Your individual assignment must be with an accurately and clearly completed
Assignment Cover Sheet.
Students are required to submit their coursework through JIRA. Only
assessments submitted through JIRA will be marked. Any other submission
including submission to your….