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Answer the following case questions about Programmatic Advertising: Real-Ice Marketingin detail, think critically:

1. Pay a visit to your favorite portal and count the total ads on the opening page. Count how many of these ads are (a) immediately of interest and relevant to you, (b) sort of interesting or relevant but not now, and (c) not interesting or relevant. Do this 10 times and calculate the percentage of the three kinds of situations. Describe what you find and explain the result using this case.

2. Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising.

3. How can display ads achieve search-engine-like results?

….

Elite Furniture

Jan Smith had planned on spending six months at home before returning to work after the birth of her first child. However, she and her husband had recently purchased a new home, and the high mortgage payments dictated an early return. Jan worked for Elite Furniture, a manufacturer of quality furniture. She had recently been promoted to Assistant Product Manager for upholstered furniture after serving as sales rep in the Eastern Region for three years. Upon returning to work, Jan discovered that the Purchasing Manager had recently started buying an inferior grade of padding for use in upholstered furniture. The padding would last about half as long as the regular padding, but the lower quality could not be detected by the buyer…..

Write an essay based on ONE of the following topics (worth 50% of your grade for this module):

Perform a market environment analysis for an existing brand of your choice and outline the marketing strengths, opportunities, weaknesses and threats resulting from the analysis.

OR

Decode the Segmentation, Targeting & Positioning (STP) model for an existing brand of your choice. Outline relevant consumer personas in light of the STP analysis.

The word limit for the essay is 1,500 words max (You may exceed the word limit by 10% without penalty). The word limit excludes references and appendix sections. Following are detailed guidelines for each of the above essays:

Marketing Environment Analysis

Perform a marketing environment analysis for an existing brand of your choice and outline the marketing strengths, opportunities, weaknesses and threats resulting from the analysis. Recommended….

PESTEL Analysis for a survey of the marketing environment. You should also how these national trends affect the industry Stakeholder Analysis Mission statement and corporate strategy based on the mission and vision of the organization Competitive analysis via Competitive Perceptual Map or competitive matrix (Mullins Chapter 8) – you are analyzing the company compared to each of the competitor’s strengths. TOWs analysis for the corporation VRIO analysis Porter’s Five Force model and Porter’s diamond model use the annual report to identify the SBUs and create the sbu matrix for the corporation followed by the Investment and business level strategies for each sbu Create an SBU matrix for your assigned SBUs.(as opposed to the corporate sbu earlier) Include Investment and Business level strategies. Segmentation strategy and buying behaviors for….

 Maps, Inc., is the marketing research division of a large credit card company. The division specializes in the preparation of geo-demographic maps. To prepare these maps, it combines information from customers’ credit card transactions with the demographic data it collected when the customers applied for a credit card. Then, with its profiles of who is purchasing what, in combination with Census data on small geographic areas, Maps, Inc., is able to develop maps that display by zip code area the potential market for various types of products and services. The company in turn sells this information to various manufacturers, wholesalers, and retailers after customizing the data to the geographic boundaries specified by the client.

1. Is it ethical to use credit card transaction information in this way?

2…..

INB355 Import and Export Process Group Assignment – Due Tue, April 16th, 2022 – 15% To be completed in Student TEAMs of maximum 5 Case Study –Your team as international trade compliance team is hired to present to the customer for the following scenario. Please ensure all six questions are answered. The presentation needs to be in power point format only Your team is materials and distribution manager for Global Olympic Enterprises. Your team is responsible for all transportation, distribution, materials, and purchasing for her firm. The company has just embarked upon a new venture in Africa that will involve moving Medical Equipment and supplies from Toronto to South Sudan for Pfizer Pharmaceuticals and to be delivered to Medicin Sans Frontier (Doctors Without Borders). Your team has hired….

1 Executive Compensation

Research clearly links managerial leadership to positive consequences for both the individual and organizations, including financial performance. Also, substantial evidence demonstrates that sound managerial leadership practice is critical to creating effective organizations. So it makes sense that executives are well paid for their managerial and decision-making skills.

1.1 What do you believe is a reasonable benchmark for determining executive compensation?

1.2 Also, in your opinion what role should the organization, shareholders, and governments pay in dictating executive compensation?

2 Which benefits?

Imagine you have been hired as a consultant by a company to provide recommendations for what voluntary benefits the company should give employees.

2.1 What steps would you take to determine your recommendations and what questions should you pose to the company to help….

GreggU. (2018b, September 16).Executive Compensation [Video]. YouTube. https://www.youtube.com/watch?v=ka8I_GssW9U In this final written assignment, research methods that human resources departments embrace in order to evaluate the effectiveness of their selected compensation programs. Offer suggestions on how best to manage compensation programs that are measured as ineffective. Then, after describing measurement processes, and examples of effective and non-effective compensation programs, conclude your presentation by offering a recommendation of how best to measure the effectiveness of the compensation program you recommended in the Week 4 assignment paper (Designing an Effective Compensation Program). Using the aforementioned “Guidelines for Writing Papers”, write a 6 page academic paper that answers the challenge of this Week 8 assignment.

Guidelines for Writing Papers

Your papers should be:

word-processed using Microsoft’s WORD (extension .doc or .docx) double-spaced

Your….

Using the point method and the four basic factor categories, develop a job evaluation system for the “Eastern Provincial University” case on page 468 in the Appendix. Then apply your system to the different jobs to derive a single hierarchy of jobs. One alleged problem with performance appraisal is that most employees seem to think they are above average and do not like to be told otherwise. Do you think this is true, and, if so, how could you design an appraisal system that might avoid this problem? “Wellness and work/life balance programs are all very nice, but other than providing a safe working environment, why should it be up to the employer to look after an employee’s health and wellness? Don’t individuals have the responsibility to look….

Assignment Task The assessment will take the form of a company appraisal. You can select an international organisation of your choice. This could be your current employer, previous employer, or an organisation of interest to you. The company must be an international business with accessible corporate site resources to fulfil the needs of the assignment. Prepare a company appraisal by conducting research on your chosen organisation including articulation of the company’s vision/mission, key environmental pressures, Industry, market and post Covid-19 challenges, corporate developments, performance, competitive behaviour. Company Appraisal Structure: Your Appraisal should be presented in line with the following structure. Introduction: a) Introduce your chosen organisation, by identifying the legal structure (public company, private company, voluntary, charity, public sector, etc.) In your introduction, provide an outline of the….