The CEO was very pleased with your previous report(I attached it separately). They now want you to identify ONE major responsible management challenge your case company(ASOS focused only in uk) faces.

Choose ONE(one you know better) of the following corporate functions to address that challenge, and explain why.

• Marketing
• HRM
• Accounting/reporting or
• Supply chain management.

Analyse this one major responsible management challenge to make recommendations for how the company should address the responsible management challenge through the corporate function you have chosen.

You should clearly indicate and justify how these recommendations are practicable and realistic in the context of the company’s existing responsible management practices, and how these practices could be further developed and changed to fully implement your recommendations.

Guidance

Unpick the question – here are some suggestions:

• Major responsible management challenge: This will/could be partly based on what you analysed in the group report in light of the constraints (i.e. challenges) that the key responsible management megatrends represent. However you should not simply repeat what you said in the group reports – partly because this could constitute plagiarism.
• Recommendations: be practical/practicable and realistic as well as ambitious, all within the context of responsible management and the company’s existing ways of addressing responsible management issues (social, environmental and/or ethical) – what could/should the company be doing differently?
• Clearly indicate and justify: explain how these recommendations are feasible and realistic considering the existing internal practices and possible (external/internal) resource constraints.