Paper , Order, or Assignment Requirements
Q16-7 references 4 pages
(a) Describe the market segmentation variables evidenced in the companys offerings (product/service) and explain how you determined this to be true?.(2 pages)
Geographic segmentation (i.e. Mobile marketing; Location-based marketing)
Demographic segmentation(i.e. Age and life-cycle stage; Gender; Income; Multivariate demographic segmentation)
Psychographic segmentation (i.e. Social class, Lifestyles, Personality)
Behavioral segmentation (i.e. Purchase occasions; Benefits sought; User status; Usage rate; Loyalty status; Buyer-readiness stage; Attitude towards product; Online behavior)
(b) Provide a profile of the market segment at which you think it is targeted (that is, describe the characteristics of the target market)?(1 page).For example (Watch this AD (https://www.youtube.com/watch?v=3t6bLugtJkQ) and profile a segment for this brand ?Aged 20-35, this girl is stylish, independent and she knows it. She is active, ambitious and outgoing and wants a car that reflects this. She enjoys an outdoor lifestyle and wants somebody she can rely on in happy or sad times. She wants a car that will reflect her lifestyle! )
(c)Describe market targeting strategies (e.g., mass or differentiated or niche marketing) followed by your brand.(see report guide line file ) 1 page
Q2 (2pages) with 5-6 references
Describe the various communication tools that the company used in communicating the desired position to target market.
Information on Q2
Communications Tools
Advertising: Any paid non-personal presentation & promotion of ideas, goods& services.
Sales Promotion: Short term incentives to encourage purchase.
Personal Selling: Personal presentation by sales forces for purpose ofmaking sales & build relationship.
Public Relations: Obtain favorable publicity, build good corporateimage.
Direct and digital marketing: Direct connection with targeted individual consumer to obtain immediate response & cultivate lasting customer relationship.
Provide specific examples of communications tools used by the company. For example advertising: TV Ads – Consider time of ads, interval of ads?? Magazine -What/Type of magazine & their target audience
