Its a case study and i got to answer 3 questions in 1500 words. 1st question- What made the Chinese market attractive to Uber? Do you believe that Uber can succeed in the Chinese market? 2nd question-What market forces did Uber China fail to identify, underestimate or consider in relation to its market entry? 3rd question-What positioning and customer acquisition programs could Uber have pursued? Do you believe that these could succeed? Why?
Referencing style (Harvard style)
